About us

SIMSMORE philosophy is to go back to the beauty of nature and create jewelry that is alive - we want to create minimalist jewelry that is alive and with you every day. We look for beauty in nature, in life, and can't wait to see our living designs in all of you!

Creativity is key

Simsmore's team of creators and innovators work endlessly to create the original designs that set us apart! Creating fun, natural and minimalist designs is our specialty. When you shop with us, you'll always get original design.

We love our customers!

You are always our top priority! We strive to provide excellent customer service and to ensure you have the best shopping experience possible. Every email, DM and review is read, and we are constantly listening to our customers' needs.

As Seen In

Who We Are

Three visionary women, fueled by passion and creativity, have joined hands to create a jewelry brand like no other. Our journey began with a shared dream of crafting timeless and unique pieces that celebrate individuality and tell stories of love, strength, and beauty.
Amy Chan

Amy Chan

Founder & CEO

Annie Lee

Annie Lee

Lead Jewelry Designer

Jonnelle Y.

Jonnelle Y.

Product Manager

" SIMSMORE is a brand full of young people who know that today's buyers want to feel connected and cared for through the brands they shop. SIMSMORE believes in honest and transparent communication. It's best to act with integrity and do the right thing, even if it's not always easy. We are a young brand and are fortunate to be able to grow with our customers. "
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Customer Reviews

An Enchanting Experience

has purchased: Necklace and rings

The necklace I chose is a true work of art. Its craftsmanship is impeccable, and the attention to detail is evident in every delicate link. I feel like I'm wearing a piece of poetry that delicately graces my neckline and adds a touch of sophistication to any outfit. As for the ring, it's nothing short of a show-stopper! The design is bold and artistic, reflecting the creativity of the talented designers behind it. Whenever I wear it, I receive countless compliments, and it serves as a constant reminder of my individuality and empowerment.

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